Back To Work
Home Organization Franchise Website
Kitchen Wise sells home organization systems for kitchens, closets, bathrooms, and pantries. Their website was previously built on a non wordpress platform, and had little to no comprehensive branding that reflects their bespoke premium brand.
- Competitive Analysis
- User Flows, Wireframes, Style Guide, Mock Ups
- Project Management, copywriting
I worked with 1 back-end developer to build the site.
I needed to create more brand elements to give the user a complete digital experience for the company. This was also a franchise website, and needed to have a smooth transition from the corporate site to local sites. Due to this project having multiple sites, I aided the copywriter in creating unique copy for each location. My team also did not have a project manager for this project, so I was needed to schedule meetings, coordinate with the client directly, and help out when needed.
Process and Style Guide
After completing the written sitemap, I created a visual sitemap for the back end developer to illustrate which pages should be unique to location templates, and which sites should appear on both corporate and local templates.
Graphics and Animations
- Tool the logo to make decorative background elements, and other embellishments to give the site character.
- Animated icons in After Effects for each room and integrated this onto the site with Lottie.js
The client was pleased with the launch, and we created a Google Form to collect information from each owner, and allow them to choose their homepage image, add FAQ questions and company history. This was my team’s first franchise website, and I created several processes and standards to follow for our next project.