Back To Work

home one desktop and mobile

Kitchen Wise Website

Role: UI/UX Designer, Co-Copywriter, Co-Project Manager
Date: Summer 2021


Kitchen Wise sells home organization systems for kitchens, closets, bathrooms, and pantries. Their website was previously built on a non wordpress platform, and had little to no comprehensive branding that reflects their bespoke premium brand.


I needed to create more brand elements to give the user a complete digital experience for the company. This was also a franchise website, and needed to have a smooth transition from the corporate site to local sites. Due to this project having multiple sites, I aided the copywriter in creating unique copy for each location. My team also did not have a project manager for this project, so I was needed to schedule meetings, coordinate with the client directly, and help out when needed.

(Old Site)


After completing the written sitemap, I created a visual sitemap for the back end developer to illustrate which pages should be unique to location templates, and which sites should appear on both corporate and local templates.

( Visual Sitemap )

( Corporate vs Local Navigation )

( Style Guide )

I took the KW logo and created decorative background elements, and other embellishments to give the site character. I also indicated places within the theme that should be editable on the WordPress backend for each location owner.

I animated icons in After Effects for each room and integrated this onto the site with Lottie.js


The client was pleased with the launch, and we created a Google Form to collect information from each owner, and allow them to choose their homepage image, add FAQ questions and company history. This was my team’s first franchise website, and I created several processes and standards to follow for our next project.