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TBHC Website

Role: UI/UX Designer, Graphic Designer, Developer
Date: Summer 2021

Summary:

TBHC is a pizza delivery service, providing their own brand of pizza to convenience store owners. They are part of a larger collection of food service brands. The main goal for this new website was to simplify the user experience (amount of links/information) and drive leads, while capturing their new look.

Challenges:

The company was in the process of developing their brand guidelines and materials, requiring me to revise my design through the process. I worked in tandem with their in house graphic designer, bridging the knowledge gap between print media and responsive design. We also needed to find a solution to integrate Salesforce.

(Old Site)

Process:

I started by extending their previous branding into design elements and supplementary colors. I encouraged constant feedback from the designer and executives to fine-tune their needs and wants for the site design.

TBHC had a ‘profit calculator’ that gave estimates for how much a prospective store owner could make after selling their pizza. I designed an interface that allowed the user to type their yearly profit and have the estimates calculated in real time, cutting down on the amount of clicks needed.

I then converted my design into a WordPress website using the Divi theme builder and created the site from scratch. Next, I did a thorough amount of testing for mobile and mid breakpoints. Finally, I implemented SCSS to achieve the pixel-perfect layout I desired.

The largest challenge was the client’s need for routing their leads to Salesforce/Pardot. The agency did not have much experience with integrating this service with the WordPress plugin Gravity Forms. After extensive testing with aid from the backend developer, I found a solution by coding my own form and using a form handler.

Result:

I was able to launch the site on time, after executing all feedback given for the live site. The client was pleased with the design and prompt response time to all questions and troubleshooting issues. Their page views increased by over 200%.